What We Do
Graphic Design and Photography
Savvy...
Adjective: shrewd and knowledgeable; having common sense and good judgement. Synonyms: astute, sharp-witted, intelligent, clever, canny, perceptive, perspicacious, sagacious, wise. Call me and let's talk about your project. (707) 391-5273. Or email me at karen@dgcreative.net.
Strategically Creative Design & Consultation
There's a lot that goes into designing a new brand–or evolving an existing one. I work closely with my clients to create attractive, effective solutions. The same goes for brand support–designing marketing materials that best suit their needs while maintaining and reinforcing their branding.
Design for wine marketing essentials
Wine label design, brochures, tasting notes, sell sheets, cartons, case cards, shelftalkers, neckers, eBlasts and websites. We make sure that the intention of the brand design is carried throughout all your marketing materials.
Photography for the wine industry
We know firsthand how much your photos impact your overall image. We shoot for the best.
What We've Done
Cadaretta
Coco31
Mendocino Wine Co.
Mendocino County Office of Education
2 Blondes Boutique
JendiCourseyCommunications
Noble Custom Harvesting
EcoVine Wine Club
Parducci Wine Cellars
Dark Horse Farming Co.
Schats Bakery Cafe
Ucaia
SIP Wine Shop
Redwood Heating & Cooling
Inconceivable Wine
Golden Vineyards
Jane Goodall - Live
Mariah Vineyards
Ukiah Unified School District
The Golden Pig
Owner, Lead Designer
Karen Adair
OWNER, LEAD DESIGNER
I've had a life-long fascination with visual communication, and I love that–after 35+ years of design–each day is filled with new experiences and discoveries. I love to play, create, help and inspire.
What Our Clients Say...
Chase Thornhill
SENIOR BRAND MGR., MENDOCINO WINE CO
It is a great pleasure to work with Karen Adair and her team at DG Creative. Their speed to design, and ability to maintain brand identity across multiple equity pieces has greatly increased the perception of our brands. Their work and value far exceeds what I have seen from very expensive national design firms.
David Hance
BRAND MGR., MIDDLETON FAMILY WINES
You offer can-do optimism and energy for each assignment, large or small. You are affordable, but you don't do "cheap" work. You're creative, while still understanding deadlines. Genuine eagerness to engage, and the desire to make things that work for clients ... those are rare assets. DG Creative has them.
Julie Golden
OWNER, GOLDEN VINEYARDS
DG sincerely provides a level of service and expertise like no other firm with this ability because you honor the one-to-one connection with the client which I find extremely valuable. You are extremely cost-effective because you have the talent of a team of many. Your talent and enthusiasm is ever-present and has allowed me to take on projects that I wouldn’t even have attempted with a larger more cumbersome firm. Our brand has evolved over time with the evolution of our businesses: Golden Vineyards, Golden Cellars, Mendocino Olive Oil, Golden Pig, SIP Mendocino…couldn’t have done it without your creative genius!
Michael Aisner
PRODUCER, FRAME X FRAME FILMS
Jane Goodall said "WOW, PERFECT!" seeing the logo DG created for our 500 theatre national live broadcast. Karen provided art in format perfectly for tricky shirt and theatre poster printers as well as designing for online and numerous paper applications. Everyone loved the emblematic look that just captured our event's message. We put it everywhere–looked incredible full on movie theatre screens! Karen is a world-class talent. She gets branding, responding as needed and tempering client input. I would put her up against any marquis-address firm.
Tyler Rodrigue
OWNER, REDWOOD HEATING & COOLING
I’m amazed with how quickly you were able to understand our business and provide incredible logo, tag line and radio ad . Your branding and voice-over services are outstanding! It takes incredible marketing talent to bring the past and present together in harmony as you did with our company. I cannot express enough how incredibly reasonable, effective and enjoyable you have been to work with.
Joe and Moni
OWNERS, INTEGRATED LIFESTYLE SOLUTIONS® AND VOCALFIT SOLUTIONS®
From our very first meeting with Karen and Justin we knew we'd landed with a team that would make the process of constructing a website adventurous, creative and fun. What more could you want!! Well, more we got! THEY were able to understand the complexities of our businesses and creatively combine them through branding brilliance. They are world-class designers who approach designing from the core.
Chris Nelson
OWNER, WINEMAKER, NELSON FAMILY VINEYARDS
Working with Karen is a wonderful experience for a person like myself who has general design ideas but needs a great artistic mind to bring them to life. She helped formulate our brand from the ground up and I couldn’t be happier.
Dan & Vicki Dooling
OWNERS, MARIAH VINEYARDS
Karen’s work is truly “a symphony of design” evoking an essence of the composition. This comes from a unique understanding of the subject matter at hand.
Blog
Branding– Finding the Perfect Fit
You know, branding is often like trying to find the perfect go-to, this-is-me outfit. Is it a suit? A dress? Jeans and a tee? Slacks and a blouse? What colors? Patterns or solids? What lengths? How loose? How tight? What about accessories? Read More >
When it Comes to Love, Where Did Red Come From?
As a graphic designer, I have spent the better part of three decades studying how colors and shapes affect people’s emotions, and I remain utterly perplexed as to how we got the red heart shape that symbolizes love.Read More >
The Power of Authenticity in Rebranding
Even when companies know it’s time to rebrand, they drag their feet—and who can blame them? Rebranding is expensive and time consuming, and if done poorly, it risks losing loyal followers. But the risks of not rebranding can be even greater—being left behind, becoming obsolete.Read More >
Living a Creative Life Using the Pause Button
After more than 30 years as a graphic designer and entrepreneur, I am finally embracing the power of the pause—in my work and in my life.Read More >
