DG Creative is a graphic design agency with expertise in branding–with an emphasis on short-term projects meeting long-term goals. We work with our clients as a team. We're flexible. We're scalable. We're marketing problem solvers. Our creativity is out of the box and in the big picture. Our ideas result in sophisticated, practical, and effective designs.
DG Creative's resources include web programming, photography, public relations, video/audio media services and print.
Karen Adair
Designer/Owner
Born in "beautiful downtown Burbank" I grew up in Ukiah, California until I left to attend high school at Rio Lindo Academy (in Healdsburg). I returned to Mendocino County 23 years later, after living in Napa, Sonoma, Ventura and San Joaquin Counties, bringing with me a couple of decades of graphic design experience, and three really cool sons.
I've always been a doodler. No, really, I have. While majoring in something not even remotely close to graphic design I was introduced to the founder of the Certified Graphic Design course at SRJC who recommended I take his classes. I did. It was one of the best moves I could have made. I started freelancing in 1983, volunteering in print shops and giving my work away until I'd built a reputation worthy of hiring a young, inexperienced freelance graphic designer.
I began the transition of design by hand to design by Mac in 1990. I work in the Adobe Suite; primarily Illustrator, Photoshop and InDesign. And I still doodle.
To me, professional graphic design is a combination of multiple disciplines--creativity, art, experience in the mediums, technical software savvy, marketing strategy, the client’s audience, the client's personality, budgets and deadlines--simultaneously working together to create an effective visual answer to ‘what’s the message?’ It's also a career where good communication and working together is key.
I think that about sums it up - for this bio, anyway. You can always reach me at karen@dgcreative.net if you'd like to know more.
Keith Aisner
Design/Production/ Copywriting
For the greater part of the last two decades I've been traveling–living up and down California and from Alaska to Maine...even London for a while. Why? Well, in college I was a creative writing major, and about two semesters in I realized something life-altering.
Classes can teach you rules and techniques, but they can't give you interesting stories. If I was going to write interesting stories I was going to need to know about a lot more than rules and techniques...I was going to need experiences. Lots of them. I wanted to haul around a big ol' barrel of experiences large and small...in a wide assortment of shapes and colors and flavors.
So...many towns and years later, I've done that. Got the barrel right here, actually. It's not full. And I've come to grips with the fact that it never will be. But it is full enough. I'm now a published writer and playwright, and working here at DG doing copywriting, design, and production work (which is not just fun, it's an honor), and all those experiences have taught me that good marketing is all about discovering a client’s story and then determining the best way to tell that story. But then, I write a lot, so I pretty much think everything can be boiled down to a good story.
Got a question? Email me at keith@dgcreative.net.