What We Do

Graphic Design and Photography

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    Savvy...

    Adjective: shrewd and knowledgeable; having common sense and good judgement. Synonyms: astute, sharp-witted, intelligent, clever, canny, perceptive, perspicacious, sagacious, wise. Call me and let's talk about your project. (707) 391-5273. Or email me at karen@dgcreative.net.

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    Strategically Creative Design & Consultation

    There's a lot that goes into designing a new brand–or evolving an existing one. I work closely with my clients to create attractive, effective solutions. The same goes for brand support–designing marketing materials that best suit their needs while maintaining and reinforcing their branding.

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    Design for wine marketing essentials

    Wine label design, brochures, tasting notes, sell sheets, cartons, case cards, shelftalkers, neckers, eBlasts and websites. We make sure that the intention of the brand design is carried throughout all your marketing materials.

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    Photography for the wine industry

    We know firsthand how much your photos impact your overall image. We shoot for the best.

Owner, Lead Designer

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    Karen Adair

    OWNER, LEAD DESIGNER

    I've had a life-long fascination with visual communication, and I love that–after 35+ years of design–each day is filled with new experiences and discoveries. I love to play, create, help and inspire.

What Our Clients Say...

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    Chase Thornhill

    SENIOR BRAND MGR., MENDOCINO WINE CO

    It is a great pleasure to work with Karen Adair and her team at DG Creative. Their speed to design, and ability to maintain brand identity across multiple equity pieces has greatly increased the perception of our brands. Their work and value far exceeds what I have seen from very expensive national design firms.

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    David Hance

    BRAND MGR., MIDDLETON FAMILY WINES

    You offer can-do optimism and energy for each assignment, large or small. You are affordable, but you don't do "cheap" work. You're creative, while still understanding deadlines. Genuine eagerness to engage, and the desire to make things that work for clients ... those are rare assets. DG Creative has them.

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    Julie Golden

    OWNER, GOLDEN VINEYARDS

    DG sincerely provides a level of service and expertise like no other firm with this ability because you honor the one-to-one connection with the client which I find extremely valuable. You are extremely cost-effective because you have the talent of a team of many. Your talent and enthusiasm is ever-present and has allowed me to take on projects that I wouldn’t even have attempted with a larger more cumbersome firm. Our brand has evolved over time with the evolution of our businesses:  Golden Vineyards, Golden Cellars, Mendocino Olive Oil, Golden Pig, SIP Mendocino…couldn’t have done it without your creative genius!

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    Michael Aisner

    PRODUCER, FRAME X FRAME FILMS

    Jane Goodall said "WOW, PERFECT!" seeing the logo DG created for our 500 theatre national live broadcast. Karen provided art in format perfectly for tricky shirt and theatre poster printers as well as designing for online and numerous paper applications. Everyone loved the emblematic look that just captured our event's message. We put it everywhere–looked incredible full on movie theatre screens! Karen is a world-class talent. She gets branding, responding as needed and tempering client input. I would put her up against any marquis-address firm.

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    Tyler Rodrigue

    OWNER, REDWOOD HEATING & COOLING

    I’m amazed with how quickly you were able to understand our business and provide incredible logo, tag line and radio ad . Your branding and voice-over services are outstanding! It takes incredible marketing talent to bring the past and present together in harmony as you did with our company. I cannot express enough how incredibly reasonable, effective and enjoyable you have been to work with.

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    Joe and Moni

    OWNERS, INTEGRATED LIFESTYLE SOLUTIONS® AND VOCALFIT SOLUTIONS®

    From our very first meeting with Karen and Justin we knew we'd landed with a team that would make the process of constructing a website adventurous, creative and fun. What more could you want!! Well, more we got! THEY were able to understand the complexities of our businesses and creatively combine them through branding brilliance. They are world-class designers who approach designing from the core.

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    Chris Nelson

    OWNER, WINEMAKER, NELSON FAMILY VINEYARDS

    Working with Karen is a wonderful experience for a person like myself who has general design ideas but needs a great artistic mind to bring them to life. She helped formulate our brand from the ground up and I couldn’t be happier.

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    Dan & Vicki Dooling

    OWNERS, MARIAH VINEYARDS

    Karen’s work is truly “a symphony of design” evoking an essence of the composition. This comes from a unique understanding of the subject matter at hand.

Blog

The Hummingbird Who Thought She was a Lotus Flower: A Branding Story photo

Branding Identity ·

The Hummingbird Who Thought She was a Lotus Flower: A Branding Story

Jendi Coursey and I met when she was a hospital communications director. She hired me to assist her as she reshaped the hospital’s reputation. It was the beginning of a strong and always fun working collaboration. Then, when my son was admitted to Children’s Hospital in Oakland with meningoencephalitis, she drove for hours to be with me (even after I told her not to). I didn’t know how much I needed help. Her support played a huge part in my ability to stay sane. My son recovered, miraculously, and my friendship with Jendi was set for life.Read More >
Branding– Finding the Perfect Fit photo

Branding– Finding the Perfect Fit

You know, branding is often like trying to find the perfect go-to, this-is-me outfit. Is it a suit? A dress? Jeans and a tee? Slacks and a blouse? What colors? Patterns or solids? What lengths? How loose? How tight? What about accessories? Read More >
5 Signs Your Brand is in a Happy Relationship photo

5 Signs Your Brand is in a Happy Relationship

When I first launched my graphic design agency over 35 years ago, nobody told me I would be playing matchmaker. If someone had told me that it would be one the most profoundly important (and profoundly satisfying) aspects of my work, I might have run the other way—fast.Read More >